Optimising Ad Revenue
It All Ads Up: getting the most out of advertising using Fabric
In a time when access to quality mobile ad impressions is tough, the functionality within Mobile IQ’s Fabric platform gives publishers unrivalled flexibility and control to realise the advertising potential of their sites. Offer advertisers more choice, automate the process of ensuring ads are filled and track the success of your campaigns – all from the same place you already manage your mobile site.
Benefits
- Attract more advertisers to your mobile site
- Maximise ad revenue
- Manage the ads on your mobile site simply and effectively
+ Ad Flexibility
Fabric’s impressive range of advertising options allows you to both maximise ad provider deals and successfully sell inventory directly to advertisers.
- Any creative – any combination and styling of image, text and links
- Any advert type – traditional, sponsorship, micro-sites, pre-roll, site takeovers
- Any position – control where on your pages to display your ads
- Any target – target ads by page, category, time or date, device, operator or country.
- Any source – ad providers, house ads and direct ad sales
+ Ad Fulfilment
Maximise the value of visits to your site with 100% ad fill-rate. Fabric gives you the option to prioritise and chain ad providers, without affecting site performance.
- Any ad provider – Fabric can integrate with any ad provider and is already accommodating ads from names such as AdMob, Nokia EnPocket, JumpTap, Quattro, 4th Screen, 3rd Screen, Google, Millenial and Ring Ring
- Any priority – ‘stack’ ad providers and house ads in the priority you choose. Specify the order as well as the percentage of ads you want from each source
+ Ad Facts
It’s all about the analytics. In the same familiar interface you use to report on your site statistics, work out which ads are working hardest for you and adjust your mix accordingly. Report on:
- Fill-rate and error rate for every ad slot and ad provider
- Click through rate for house ads
- PIs and downloads for each sponsor or takeover
- Downloads for every pre-roll
= Total Ad Management. In Fabric by Mobile IQ
Start making the most of ad revenue on your site – arrange a demo today
