The New York Post
One Of The United States Most Popular Daily Newspapers Goes Mobile
The New York Post – the 13th-oldest newspaper published in the United States – and generally acknowledged as the oldest to have been published continually as a daily, launched a fully featured mobile site in July 2008 using the Fabric platform. The site provides a comprehensive mobile portal offering users access to live news and information on the go.
The site offers a wide breadth of content facilitating an extremely broad appeal around news, sports, business and entertainment. New York Post’s famous “Page 6” entertainment section also forms part of the mobile site, for celebrity news on-the-go.
One of the compelling reasons the New York Post chose Mobile IQ was to enable them to develop creative and engaging advertising opportunities such as full site takeovers and other customized campaigns. This has been used successfully and reflected in the revenue driven by the site.
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